"No Friend Zone" singer Mink Jo is now the newest brand ambassador for household brand JP St Mary’s! At the brand’s Pack Refresh Launch on last Wednesday, Mink Jo graced the stage to officially launch the brand’s 'Think Fresh, Think JP St Mary’s' campaign jingle.
“I’ve loved JP St Mary’s banana chips since I was a child. So I am very honoured to be representing their brand. A healthy lifestyle is very important to me, and the fact that JP St Mary’s is gluten free with no preservatives makes them the perfect choice,” said Mink Jo.
Surrounded by JP St Mary’s supporters and foodies, the new packaging for all JP St Mary’s snacks was revealed, along with opportunities to sample them alone or incorporated in an exciting dish. This diverse lineage includes banana chips, plantain chips, breadfruit chips and cassava chips, in a wide range of flavours and sizes.
"When we conceptualised the 'Think Fresh, Think JP St. Mary's' campaign for our package refresh, we wanted a brand ambassador who was young, fresh, and just had the right energy. We wanted someone who was on the cusp of stardom and could resonate with our consumers," said Tara Goulbourne, commercial manager, JP Tropical Foods.
"When we met and spoke with Mink Jo, we immediately knew she was the right fit for our brand. Then, when we heard the jingle she wrote, it sealed the deal. Mink Jo is a bright, rising star and with JP St Mary's being a global brand, we thought it was a perfect fit."