When it comes to communicating with your fans, listening is just as important as talking. Here, we offer some pointers on navigating the two-way street of fan communication, and how it can help you understand your audience.

In case you’re…

While achieving much-coveted TikTok fame as an artist may seem to be largely a product of random chance, the reality is that there are a few things artists can do to boost their chances on the often inscrutable platform.  

Everyone…

While most artists may not feel like the term is relevant to them, they can actually learn quite a bit from the concepts and ideas behind content marketing.

I’m in the midst of an ongoing musical project. And at some…

As most artists are aware, maintaining a strong social media presence is key promoting your music and building your brand, but with so many options to choose from, which social media platforms should bands and musicians focus on? 

In a…

Without a screaming audience in front of you, it can sometimes be difficult to gauge whether or not you and your music are really clicking with listeners. Here, we look at five perceptible signs that fans are really engaging with…

As the music business has transitioned into a more global industry, it is becoming increasingly important for artists and labels to find ways to connect with a much broader, international audience. 

In the last few years, the music industry has…

Dr. Anthony Fauci, Director of the National Institute of Allergy And Infectious Diseases said he thinks concerts may be able to return to scale by the fall of 2021. 

Dr. Fauci’s comments came during a discussion of the live sector…

With 2021 underway and lockdown still in full effect, many artists may be wondering how they can get the most of the coming year. Here, we offer some pointers on how you can achieve your 2021 music career goals. 

Get…

Instagram continues to reign supreme as one of the most popular social media platforms out there, making a it a key part of any artists growth strategy. Here, we look at some effective ways to build an audience on the…

A number of newer, non-traditional methods for artists to make money off their music have cropped up over the past few years, provided much-needed additional revenue streams. Here, we’re helping make sense of how you can maximize your revenue on…

Successful marketing is a challenge in any industry, and the music business is no exception. Here we break down the essentials for crafting an effecting marketing campaign across platform.

Making it big in any industry depends a lot on sheer…

2020. What a year, huh? The music industry has been hit really hard by the Covid-19 pandemic, with live music (and live entertainment in general) being especially affected. 

But rather than looking back on this year, that most of us…